Social Media

Automate the Process, Engage with Followers, and Listen

The most wonderful thing about a detail social media marketing plan is you get to prepare the bulk of your content strategies ahead of time, and then you can use automation tools to queue your content, publish it, and distribute it exactly as your marketing plan schedule has dictated. Hootsuite, Post Planner, and Buffer are all great tools to check out.

When your posting schedule has been automated, you free up your time to engage with your audience. You can set aside time on a daily basis to chat and interact with customers who are engaging with your content, answer questions, and thank people who have shared your posts, as well as active searching and native notifications, tools such as Mention and Google Alerts send you emails when someone has mentioned your brand online, which prompts you to re-share or interact with that post.

When you have a social media marketing plan in place, you feel a lot more confident about using social media to market your business. You’re much better prepared to reach your goals for social media marketing. Remember these steps, create your plan, and you’ll be well on your way to social media marketing success

Marketing to Clientele on Facebook

The number one most popular platform that numerous businesses choose to begin marketing on is Facebook and for a good reason. Facebook has over one billion active members on their site. That’s a huge audience for your brand, but it means you have to be careful about where you spend your money advertising, and you have to have a very clear idea of the demographic for your brand. Knowing who will be interested in your product on Facebook could boost your sales phenomenally.

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Tips for Marketing on Facebook

As a business tool, Facebook is dominating the popularity contest as a key element of most marketing strategies for businesses. However, due to the longevity of Facebook posts, you might find you’re struggling to come up with new content all the time and fresh ideas for your company or your brand’s page.

While it’s tempting to write up a bit of content, find some cute images, or post nonstop, approaching it with some strategy is going to improve your odds of engaging in valuable conversations with customers and your audience. The following tips are going to help you increase engagement on your marketing efforts.


While it depends on your target audience, content, and goals, the timing of your posts is something you need to consider seriously. Look at your targeted audience, note their personalities, and time your posts accordingly. For example, if you’re targeting busy mothers who stay at home, the best time to reach them is most likely going to be different from reaching single bachelors.


People love getting free stuff. Everyone has found themselves liking and engaging with a branded Facebook page they wouldn’t have been aware of if they have the opportunity to win something. The thrill of maybe getting something for free is one of the best incentives, and will most likely have very little cost to your business when compared to the awareness your brand will get from the contest.

Last word

If you’re an expert in your field, offer them solutions and advice through your Facebook page. The possibilities are pretty much endless, so take the time to sit down and think about how your brand and products are different from your competition, and then highlight them in your posts.

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