Digital Marketing

Why you need a digital marketing strategy

Your business and digital marketing Whether or not your business is suited to digital marketing depends very much on the…

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Then build your channel your website – the hub of your digital marketing world

Before we get going on this chapter we need to agree something together – whether your website appears as a…

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Hosting – your website’s home on the internet

The other bit of housekeeping you need to take care of before your site goes live is hosting. Your finished…

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Convincing your boss to invest in digital marketing

Understanding your objectives As with any strategy, the first question is ‘what are we trying to achieve?’ You will of…

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Understanding content marketing

Why content? – An overview You cannot talk about digital marketing without simultaneously talking about content. Today we live in…

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Build usability and accessibility into your website design

Usability and accessibility are central to good web design… and yet both are frequently ignored, or at least are not…

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Why you need a digital marketing strategy

Your business and digital marketing Whether or not your business is suited to digital marketing depends very much on the…

Read More »